Resource · Interactive Tool
Branded Merch
Impressions ROI Calculator.
See what your swag spend is actually worth. Based on the ASI Advertising Specialties Impressions Study — the same math advertisers use to compare TV, billboard, and social media.
How this works: Every branded item generates a predictable number of impressions over its lifetime — the industry has measured this. Enter your order below, and the calculator shows your cost-per-impression and how it stacks up against TV, radio, billboard, and social ads.
Your Order
Lifetime impression values from the ASI Impressions Study — the industry-standard benchmark for branded-merchandise ad equivalency.
units
$
Product + decoration + shipping, per unit.
$ CPM
Industry-typical digital/social CPM. Adjust to match your market.
Your Numbers
Total Impressions
—
Lifetime impressions across your entire order.
Cost Per Impression
—
What you're paying per individual impression.
CPM (per 1,000)
—
Standard advertising cost-per-thousand.
How It Compares
| Media | Typical CPM | Vs. This Order |
|---|
Decision Summary
Decision Summary
Pick an item type above to see the math.
Impression data: ASI Advertising Specialties Impressions Study · Comparative CPMs are industry averages and vary by market and audience · Illustrative for budget planning only.
Ready to put this in motion?